Gameguru Mania Forum Index Gameguru Mania
Daily Gaming, Hardware, Software and Technology News
 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 
news | cheats | reviews | specials | hardware | demos | FLASH GAMES | about | links

Advertising in Games Forum report [18466]

 
Post new topic   Reply to topic    Gameguru Mania Forum Index -> News
View previous topic :: View next topic  
Author Message
ggrobot
Elite Member
Elite Member


Joined: 28 May 2004
Posts: 45587

PostPosted: Mon Apr 18, 2005 4:00 pm    Post subject: Advertising in Games Forum report [18466] Reply with quote

The Game Initiative announced today that 250 executives from advertising agencies, game developers and publishers participated in the first annual
Advertising in Games Forum on April 14, 2005 in New York City. The audience consisted primarily of advertising agency executives seeking to understand the market op

Read more...

Source: GGMania headlines
GGMania.com - Daily Gaming and Tech news
Back to top
View user's profile Send private message
Ozieo
Elite Member
Elite Member


Joined: 02 Jul 2004
Posts: 648

PostPosted: Mon Apr 18, 2005 4:26 pm    Post subject: Reply with quote

Keep your dirty fingers away from our games, you moneysick bastards !
Back to top
View user's profile Send private message
spidey
Contributor
Contributor


Joined: 14 Dec 2004
Posts: 10

PostPosted: Mon Apr 18, 2005 5:27 pm    Post subject: Reply with quote

I don't know whats worse, EA locking franchises by purchasing exclusive licenses that only hurt the gamers by pushing out the competition or having companies custom ordering games centered around their products. Americas Army being one shining example. Fun game but damn do you have to swallow the whole propaganda package.

The game development market has been in trouble for quite some time with development costs on a steep rise (see note 1). If it's Coca Cola or EA holding the hatchett over a games life or death I'd probably prefer Coca Cola (see note 2). Atleast they ain't as likely to pull the plug thinking the game hasn't enough selling capablity. They're in it for the publicity, not the sales revenue.

Then again whats new? We've had movie franchise games for ages now, and racing games love to title themselves on famous car brands. In the end it all breaks down to wheter or not the game is fun, don't matter if its free in a box of kellogs, if I don't enjoy it it's gone.

*1)
With todays techno fetish in gaming, the development time are being pressed hard. 3rd party engines (like Source & Unreal3) are licensed for insane money to rapidly utilize the new technology.

*2)
The costs nemntioned are hard to meet for a small game studio. Either it needs to find private investors with deep pockets or turn to the big publishers for a handout by which they sell their soul (okay, not really Razz).
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Gameguru Mania Forum Index -> News All times are GMT + 2 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © 2001, 2666 phpBB Group